LinkedIn AI Playbook 2025

360Brew is LinkedIn’s new AI brain - a model that reads your content like a human, not a robot.
It analyzes your profile, your language, and your reasoning to decide what truly deserves reach.

For years, people gamed LinkedIn like it was Vegas - catchy hooks, pods, and ‘comment-for-reach’ cults.
That game’s dead.

The platform doesn’t count signals anymore.
It reads meaning.

Here’s how to win in the era of 360Brew 👇

1️⃣ PROFILE PROMPT: Train the AI who you are

LinkedIn’s model (360Brew) reads your profile as part of every ranking prompt.
That means your headline, About, and Experience directly shape how your posts are understood and to whom they’re shown.

➤ Headline = Role + Niche + Value
→ “CEO | Modular Housing | Smart Construction Systems” (not “Helping businesses grow”)

➤ About = 2 clear lines at the start
→ “I help [target audience] achieve [result] through [approach]”
Add 2–3 proof points (results, clients, metrics)

➤ Experience = use mini-case format
→ “Built [X], achieved [Y result], with [Z tech / clients]”

2️⃣ CONTENT CLARITY: Optimize for reasoning, not reach

360Brew now reads and evaluates posts like an expert.
It ranks based on reasoning, structure, and relevance - not emojis or length.

➤ One post = one clear idea
➤ Start with context in the first 2 lines
➤ Logical flow: Problem → Insight → Example → Takeaway
➤ Avoid ‘thought-leadership fluff’ - clarity wins over cleverness

3️⃣ ACTIVITY SIGNALS: Feed the algorithm with context

Every like, comment, and click helps 360Brew understand your interests and match your posts with the right audience.

➤ Comment on 3-5 niche-relevant posts before publishing yours
➤ Reply to early comments within 30 minutes
➤ Save or react to posts aligned with your topic - it trains your feed

4️⃣ NETWORK GRAPH: Who sees your content first

Initial distribution goes to 1st-degree connections + “interest clusters.”
The model measures engagement fit - not just engagement count.

➤ Connect with people in your ICP (industry, role, topic)
➤ Avoid random mass-connections - they dilute your signal
➤ Regularly clean inactive or irrelevant contacts

5️⃣ PROMPT-FRIENDLY WRITING: Think like an AI

Remember: your post becomes part of a natural-language prompt.
The model reads it literally - so structure it like a well-written briefing.

➤ Use real words (avoid jargon and acronyms without context)
➤ Make relationships explicit (“we built this to solve X for Y”)
➤ Add names, numbers, and context - AI loves specifics

6️⃣ POSTING STRATEGY: Timing & format still matter

➤ Publish when your ICP is active (Tuesday-Thursday mornings)
➤ Native text > external links
➤ Carousel/visual posts work if they clarify, not distract
➤ 30-minute engagement window = critical for long-tail reach

7️⃣ MEASURE ‘READABILITY BY AI’

Before posting, check:
➤ Is the topic clear in the first 2 lines?
➤ Does it show expertise through reasoning or proof?
➤ Would an expert in your field find it insightful?

Readable by AI = Visible by People

8️⃣ WHAT’S NEXT

The real winners now are those who master AI2H - Artificial Intelligence to Human.
Our AI2H stack is built around LinkedIn’s 360Brew ranking system, which is why posts earn higher engagement and your profile turns into a lead-generation engine.

👉 Want to turn your LinkedIn into a predictable growth engine?
Book a call and we’ll walk you through it step by step.

With ❤️ to your growth,
Regina